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Getting Ready as the Next Gen Marketeer;

Writer's picture: Michel van den BergMichel van den Berg

Updated: Oct 21, 2024

Beat the competition with Conversational AI, install your own Chatty Campaign Companion





We’re entering a new chapter in the evolution of artificial intelligence—one that brings the power of AI to everyone, everywhere. New AI tools like Microsoft's Copilot and AmigoX mark a significant leap forward for brands and marketers, integrating AI seamlessly into daily life.


By embedding an AI-powered companion within WhatsApp, the world’s largest chat app, we’re redefining our relationship with technology, making AI more than just a tool—it becomes a personalized assistant for each individual.


What’s Happening in Marketing?


The introduction of Microsoft Copilot Studio builds on Microsoft's collaboration with OpenAI, offering a human-centered AI conversational experience. Unlike traditional software, an AI-powered Chatty Campaign Companion (CCC) doesn’t require constant commands. It learns and adapts, making it a dynamic addition to marketing strategies.


Marketers often focus on AI capabilities built into tools like HubSpot, but it's crucial to think beyond running marketing campaigns for new customers. Consider the 'agent-led enterprise' perspective: integration with data-rich apps across the organization, managed centrally in the cloud, can make digital marketing far more powerful.

An AI CCC acts like an AI agent embedded within your marketing team, learning and evolving from conversations on WhatsApp, social media interactions, documents, CRM apps, and other campaigns.


AI in Retail: Managing Data Dynamically


For retail, AI transforms the management of diverse data—technical specs, usage details, brand values, and consumer interactions. The AI CCC proactively learns user preferences, anticipates needs, and augments everyday tasks. Whether drafting documents, organizing schedules, or summarizing information, it is designed to make life easier and more efficient for individuals and teams.


Revolutionizing Digital Marketing


AI is more than just another technological advancement—it’s an opportunity to transform productivity across the enterprise.


Brands have a new and direct channel for conversational commerce.


The integration of AI into WhatsApp sets the stage for a revolution in digital marketing and consumer engagement, tapping into WhatsApp’s 2 billion active users worldwide. Brands now have a direct channel for conversational commerce, allowing for interactive, chat-based experiences that go beyond traditional customer service.


Does AI Enrich Our Lives or Diminish Human Uniqueness?


Where do you stand?


Virtual Assistants (VAs), like Microsoft’s Copilot on WhatsApp, are designed to be your companion—aligned with your interests, secure in protecting your data, and capable of remembering details you allow. They provide access to vast knowledge, declutter daily information, and offer help when needed.


Over time, VAs adapt to your preferences, learning your mannerisms and evolving their capabilities. Unlike static tools governed by code and business rules, VAs are dynamic, establishing a relationship that grows and changes with you. This innovation helps you present your best self in everyday life and facilitates meaningful human connections.


With your permission, VAs can act on your behalf, simplifying life’s complexities and freeing time for what truly matters. From attending doctor’s appointments to taking notes or planning events, a VA can be a valuable advocate in life’s most important moments.



Microsoft Copilot on Whatsapp; Conversational Commerce in action


The Rise of Conversational Commerce


Chatty Campaign Companions enable businesses to create chat-based experiences that transcend one-way communication. Imagine a marketing campaign where customers ask questions, receive tailored offers, or even make purchases—all within a chat.


Every chat becomes an opportunity for a brand to build relationships and drive sales!


This marks a shift from traditional marketing channels to a more personalized and interactive approach where every chat becomes an opportunity to build relationships and drive sales.


A New Paradigm for AI and Digital Transformation


The AI Chatty Campaign Companion represents more than a technological breakthrough—it’s a cultural shift in digital transformation. By placing AI at the core of daily routines, it evolves into a trusted assistant that grows alongside us.


For businesses, this means re imagining not only how work is done but also how to engage with customers in a world where instant, personalized communication is crucial. With a strategic approach, the possibilities are endless. From intelligent insights for business decisions to delivering tailored customer experiences, the CCC moves AI from being confined to tech experts into the hands of everyone.


The Future is Conversational, Personalized, and Intelligent


In this new era of conversational AI, Microsoft is not just adding another feature; it is paving the way for a future where AI companions become indispensable partners in both professional and personal lives. Thanks to Microsoft’s pioneering efforts, this future is already here.

Embrace this new age of AI and discover how an AI Companion can transform your world.


If you want to learn more about how AI impact customers in the years to come, watch Appsolute Value Knowledge Session, an AI production at Youtube.


Watch here


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